UniSuper is a super fund dedicated to people working in Australia’s higher education and re search sector. With more than 412,000 members and $49 billion in net funds under management (as at February 2016), UniSuper is one of Australia’s largest super funds.
The organisation works hard to manage the retirement savings of its members and has been recognised through a number of industry accolades for the quality of UniSuper’s products and leadership team.
Shaping a Member Engagement Strategy
Always striving to deliver greater retirement outcomes for members, UniSuper embarked on a digital transformation programme, to increase internal productivity and improve the overall experience of its members.
A number of new enhancements were identified as part of UniSuper’s member engagement strategy and the UniSuper website was relaunched in November 2015 to widespread industry, member and employer acclaim. The member engagement strategy was developed to accommodate the members’ preference for transacting online along with an increase in traditional browser and mobile traffic.
When planning the redevelopment of our website to deliver an extensive range of new information to members, we wanted to simultaneously integrate key services and future proof the platform. Mexia came on board to assist us with the latter component.